Rewind 2014: The Transition From a Feature to a Product

2014 was different! I began the year thinking that the team should work towards reaching a wider audience. And reach we did. To over 9 million users. However, when I look back I realise that we’ve done some pretty interesting things this year apart from growing the user base to over 9 million users. At the beginning of the year I received news of my…

Read More

Don’t Make This $10,000 Mistake On Facebook This Year

A few weeks ago, Facebook announced yet another change to their algorithm. A change that shall not only alter the way your average Joe’s Newsfeed looks like but a change that will have a significant impact on the marketing campaigns of businesses. January 2015 onwards, businesses should expect to see the organic reach of promotional posts drop significantly. However, the reach of paid advertisements is…

Read More

Twitter and Instagram Marketing for App Developers

For many, 2008 was the year of awakening. This was the year when Apple launched its app store with approximately 500 apps, followed by Android and Blackberry. Switch back to 2015, and we have every imaginable app under the sun! With this growing tribe of apps, being able to sustain consistent user attention has become the biggest challenge for app developers. There are numerous ways…

Read More

Instagram For Business: The 11 Things You Wish You Knew

A picture is worth a thousand words. More like, a picture is worth a thousand bucks. Or a hundred thousand. With an astounding engagement rate that is up to 60-120 times higher than that of other social media platforms (source), Instagram is the omnipresent ad space you cannot ignore. Instagram for business is the new marketing mantra what with individuals and businesses taking to the…

Read More

Why You Get Zero Shares On Twitter

You’ve written some amazing posts on your blog, haven’t you? Ones that are truly useful and relevant to your niche, but still you’re not getting the number of shares, followers or retweets such valuable information should be getting. So what’s the problem? Well, it turns out that while just about everyone is on Twitter, not everyone knows how to use it for the best effect….

Read More

How Black Friday & Cyber Monday “Broke” Twitter This Year

The holiday season is that time of the year when marketers go the extra mile and make sure that their customers get what they want, when they want, and at the price they feel good about the purchase. If you have been able to make that successful sale, then am sure this season shall turn out to be as good as that of your customers….

Read More
Instagram Marketing

How To Decode Your Competitor’s Instagram Marketing Strategy

If you’re using Instagram for business, you cannot take it as lightly as individual users do. You have to figure out a plan, a strategy – something that will work best for you, help you get and keep Instagram followers, convert them to customers and beat your competitors while you are at it. To get started, you will probably chart out a plan from scratch,…

Read More

This is How You Create Eye-Catching Content, and Win Instagram in 300 milliseconds!

While I can right away share the method to create eye-catching content for your brand’s Instagram account, I want you to pause for a moment and ponder upon your own Instagram usage. I want you to think how do you as an individual use Instagram. What kind of people do you follow? How many brands do you follow? And finally, while lazily scrolling through the…

Read More

Pepsi Vs. Coca Cola: A Twitter Analytics FaceOff (Part 1)

Are you a Coke or a Pepsi person? No, this isn’t a dating question, nor are we judging you. Promise! The Coca Cola and Pepsi war is legendary. We’ve seen the two cola giants fight it out since the 1980s with no clear winner. Their supporters join the fray more often than not. This war and the one raged by their fans has resulted in…

Read More

Instagram Statistics – A Snapshot For Businesses (INFOGRAPHIC)

Instagram is one of the fastest growing social platforms in today’s date. Every business out there is looking for ways to market their products and services to the 200 million monthly active users on the platform ‘effectively’. While most of the businesses around you seem to be present on the platform, there are only 28% making the most out of it. Why, you ask? Instagram…

Read More

You Can Be 5X Better At Content Marketing On Twitter If You Do This

We do some tweets in a day, is that enough? We sat down one day and developed a smart “tweet-a-day” strategy, what’s wrong in that? It’s not uncommon to hear such questions from online marketers like you who often tend to generate good ideas but are unable to execute them effectively. You don’t develop some content and then set out to prepare a strategy, they’re…

Read More

The Making Of A Twitter Friendly Blog

Twitter is one of the biggest social platforms and businesses across the world are using it for much more than just conversing with their audience. Today the platform is used for sharing content that businesses publish on their blogs for spreading knowledge or marketing purposes. With content marketing on the rise, it has become vital for businesses to keep their blogs socially ready. So we…

Read More

The Top 5 Tips To Create An Effective Instagram Strategy

One of the most common queries around Instagram is how to make use of hashtags on the platform in such a way that it gives the posts maximum exposure as well as credibility. Be it an established business or someone just starting off, the question remains the same. So here are those 5 tips that are never going to let your Instagram strategy fail: 1….

Read More

Choosing Twitter Hashtags Because #NotEverythingWorks

Want to increase your Twitter following? You just need to do one simple (yet difficult) thing – choose the right hashtags for your tweets. Twitter and hashtags are almost synonymous today. Honestly, we love hashtags but there are a lot many businesses out there who firmly believe that adding more than two hashtags to their tweets will broaden their reach and draw in more engagement….

Read More
Hyperlapse Image

How Is Hyperlapse Changing Instagram Marketing?

Instagram is increasingly becoming popular in the digital marketing industry for the hidden potential it holds. Businesses are hitting jackpot on the platform – be it promotion of new products or simply engaging with their existing and potential clients, Instagram is the next big thing. ( Rather, it already is! ) If you’ve been keeping a track of what’s trending on Instagram, you would know that…

Read More
Keys to build a strong personal brand on (1)

Keys to build a strong personal brand on Instagram

The moment you login to Instagram, you are likely to see the photo of a celebrity popping up in your home feed. You do follow some celebrities, don’t you? Their photos are being ‘liked’ and commented upon by thousands of fans from across the world. It’s easy for celebrities to gain followers and keep the engagement on on any platform, because they’ve already built their…

Read More
140 Twitter Tips

140 Twitter Tips In 140 Characters Or Less

This list is mammoth. And, it’s about a social network that’s just as mammoth – in terms of number of users, interactions, benefits, opportunities etc. etc. And, we are sharing it with you! Each tip about Twitter below is under 140 characters and is accompanied by a tweet button. Tweet the ones you want to share. Better yet, schedule them for the next 140 days!…

Read More

Insta – Etiquette : The Do’s and Don’ts Of Instagram

Instagram has become a part of our everyday lives. You need to know someone? Don’t bother googling their names or searching for their Facebook profiles; all you need to do is browse through their Instagram feed. Simple, isn’t it? The same holds true for businesses that are using the platform to promote their products and services across the world. It’s either the website or the…

Read More