How Black Friday & Cyber Monday “Broke” Twitter This Year

The holiday season is that time of the year when marketers go the extra mile and make sure that their customers get what they want, when they want, and at the price they feel good about the purchase. If you have been able to make that successful sale, then am sure this season shall turn out to be as good as that of your customers….

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Instagram Marketing

How To Decode Your Competitor’s Instagram Marketing Strategy

If you’re using Instagram for business, you cannot take it as lightly as individual users do. You have to figure out a plan, a strategy – something that will work best for you, help you get and keep Instagram followers, convert them to customers and beat your competitors while you are at it. To get started, you will probably chart out a plan from scratch,…

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This is How You Create Eye-Catching Content, and Win Instagram in 300 milliseconds!

While I can right away share the method to create eye-catching content for your brand’s Instagram account, I want you to pause for a moment and ponder upon your own Instagram usage. I want you to think how do you as an individual use Instagram. What kind of people do you follow? How many brands do you follow? And finally, while lazily scrolling through the…

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Pepsi Vs. Coca Cola: A Twitter Analytics FaceOff (Part 1)

Are you a Coke or a Pepsi person? No, this isn’t a dating question, nor are we judging you. Promise! The Coca Cola and Pepsi war is legendary. We’ve seen the two cola giants fight it out since the 1980s with no clear winner. Their supporters join the fray more often than not. This war and the one raged by their fans has resulted in…

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Instagram Statistics – A Snapshot For Businesses (INFOGRAPHIC)

Instagram is one of the fastest growing social platforms in today’s date. Every business out there is looking for ways to market their products and services to the 200 million monthly active users on the platform ‘effectively’. While most of the businesses around you seem to be present on the platform, there are only 28% making the most out of it. Why, you ask? Instagram…

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You Can Be 5X Better At Content Marketing On Twitter If You Do This

We do some tweets in a day, is that enough? We sat down one day and developed a smart “tweet-a-day” strategy, what’s wrong in that? It’s not uncommon to hear such questions from online marketers like you who often tend to generate good ideas but are unable to execute them effectively. You don’t develop some content and then set out to prepare a strategy, they’re…

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The Making Of A Twitter Friendly Blog

Twitter is one of the biggest social platforms and businesses across the world are using it for much more than just conversing with their audience. Today the platform is used for sharing content that businesses publish on their blogs for spreading knowledge or marketing purposes. With content marketing on the rise, it has become vital for businesses to keep their blogs socially ready. So we…

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The Top 5 Tips To Create An Effective Instagram Strategy

One of the most common queries around Instagram is how to make use of hashtags on the platform in such a way that it gives the posts maximum exposure as well as credibility. Be it an established business or someone just starting off, the question remains the same. So here are those 5 tips that are never going to let your Instagram strategy fail: 1….

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Choosing Twitter Hashtags Because #NotEverythingWorks

Want to increase your Twitter following? You just need to do one simple (yet difficult) thing – choose the right hashtags for your tweets. Twitter and hashtags are almost synonymous today. Honestly, we love hashtags but there are a lot many businesses out there who firmly believe that adding more than two hashtags to their tweets will broaden their reach and draw in more engagement….

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Hyperlapse Image

How Is Hyperlapse Changing Instagram Marketing?

Instagram is increasingly becoming popular in the digital marketing industry for the hidden potential it holds. Businesses are hitting jackpot on the platform – be it promotion of new products or simply engaging with their existing and potential clients, Instagram is the next big thing. ( Rather, it already is! ) If you’ve been keeping a track of what’s trending on Instagram, you would know that…

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Keys to build a strong personal brand on (1)

Keys to build a strong personal brand on Instagram

The moment you login to Instagram, you are likely to see the photo of a celebrity popping up in your home feed. You do follow some celebrities, don’t you? Their photos are being ‘liked’ and commented upon by thousands of fans from across the world. It’s easy for celebrities to gain followers and keep the engagement on on any platform, because they’ve already built their…

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140 Twitter Tips

140 Twitter Tips In 140 Characters Or Less

This list is mammoth. And, it’s about a social network that’s just as mammoth – in terms of number of users, interactions, benefits, opportunities etc. etc. And, we are sharing it with you! Each tip about Twitter below is under 140 characters and is accompanied by a tweet button. Tweet the ones you want to share. Better yet, schedule them for the next 140 days!…

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Insta – Etiquette : The Do’s and Don’ts Of Instagram

Instagram has become a part of our everyday lives. You need to know someone? Don’t bother googling their names or searching for their Facebook profiles; all you need to do is browse through their Instagram feed. Simple, isn’t it? The same holds true for businesses that are using the platform to promote their products and services across the world. It’s either the website or the…

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Shop While You Tweet As Twitter Launches The ‘Buy’ Button

Like us, most of you must have got up with an email from Twitter informing you of the changes in their privacy policies. Some of you might have got it yesterday, some today and some might get it in the coming days but what needs to be brought into attention is the content of the mail. The mail notifies the users of the roll out of…

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4 Ways To Make Twitter Images Work

Are you making the most out of Twitter images or is it just another feature that you use every once in a while? Dan Zarrella conducted a study on about 500,000 tweets from across the world in different fields and concluded that tweets with images are “94% more likely to be retweeted”. Isn’t that something really easy to do? And yet there are a lot…

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8 Things Businesses Successful On Instagram Do

Instagram recently hit 200 million active users and everyone is privy of the fact. It is no longer just a place to post images and videos for fun, it’s now considered as one of the biggest social platforms for marketing purposes. Marketers across the world are struggling to get their brands on the successful Instagrammers bandwagon; stalking brands like Starbucks and Dunkin’ Donuts to curate…

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An Unambiguous Guide To Using Twitter Cards

We’re all pretty familiar with the restrictions Twitter enforces on us – the most annoying one being the 140 characters limit for tweets. So how do you deliver the best user experience to your followers without having them leave the platform? Do you know if your followers could sign up for your email alerts or download the applications you launch directly from Twitter, there would…

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5 Scientific Secrets To Get More Instagram Followers

“How to gain more followers on Instagram?” “My photos are awesome, but I don’t get enough likes!” “I need more followers on my Instagram account!” “How can I get more people to view my posts?”   These and many similar questions are now commonplace across the internet as Instagram overtakes erstwhile popular social networks like Facebook and Twitter in popularity. Unfortunately, answers to the questions…

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