How do you know whether you are tweeting too much or too little? Will people start unfollowing you for clogging their timeline or for being inactive? This very simple equation can be your guide.

If you’ve been wondering who unfollowed you – you know where you can find the answer. If you want to know why – our last post answered that.

In this post we’ll address a question that came up after we compiled the results for this post: Why People Unfollow You On Twitter, From The Horse’s Mouth. We had asked our twitter followers to share ‘one’ reason why they unfollow other users most often. Two of the top reasons were: they tweet too much and they tweet too little. Now, this is a conundrum if ever there was one. How would you know whether you are striking the right balance?

Our friend, over at Being Practical, has developed a very commonsensical equation, which he refers to as ‘PJ’s Equation of Tweeting':

PJ's Equation of Tweeting

PJ’s Equation of Tweeting

What this means is that your total tweets should not be more than 10 times your followers. So, if you have 50 followers, no more than 500 tweets.

For every new follower, you will earn the right to 10 tweets and with every unfollower, you’ll lose it. This will make you tweet responsibly and ensure that you send only the best tweets out – not random ramblings about what you had for breakfast, brunch, lunch and dinner.

They add three post scripts for situations when the equation won’t stick:

PS1: Total Tweets includes everything – tweets, replies and retweets. (We personally feel replies shouldn’t be included in this, for what is the use of Twitter if you don’t interact.)
PS 2: If you just joined Twitter, the equation will not work. But as you get regular, it should.
PS 3: If you are celebrity in real world (or if you think you are) then: Tweets < (Followers / 10).

Original post at:

Has your current account managed to adhere to PJ’s equation of tweeting? Let us know in the comments.

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Internet, Social Media, Twitter


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