JustUnfollow

Your business or organization has a great product or service to offer the public and you are looking for an effective, new way to reach potential customers. You know that social media is the wave of the future, so you’ve put on your ugliest board shorts and are ready to ride it.  Good for you!  Now what?

You’ve signed up for a Twitter account….and you hear the crickets chirping.

 Why don’t I have any followers? What am I doing wrong?  I’m tweeting like crazy and nothing is happening! I thought Twitter could help me grow? 

Help is here for the asking and  JustUnfollow has a terrific, user friendly tool that can help you find your target audience and engage them in a more personal way than ever before possible. Whether your desired reach is local, regional, global or industry specific.

Yes, JustUnfollow is a service for Twitter users to track who follows and unfollows them.  But there’s more.  So much more!  Today, we’re going to talk about one of JustUnfollow’s most exciting features, the Copy Followers tool.

On your JustUnfollow account page, you will notice your menu on the left side of the screen.  Included in this menu is the CopyFollowers button. You may not have used this before, but it’s a great way to find people who may be just the customers you’ve been looking for.

If you click on this, you can enter the name of any Twitter account in the field, and JustUnfollow will pull together a list of this account’s followers.

Great!  Now what can I use this for?  How can this possibly grow my business?  

With this feature, you can see  the followers  of your competitors, companies similar to  yours or find Twitter users  who are active in your community by seeing who’s following  local news outlets, civic organizations, etc.

From this menu, you can also see how active these users are.  How many times they’ve tweeted, how many followers they have and how many they follow.  This one screen in itself is a wealth of social media information. It may feel like stalking, but remember, Twitter is public.  Anyone can see this information.  JustUnfollow’s Copy Followers tool is merely putting it in a handy format for you.

What does this do for you? It gives you a ready list of potential customers. Copy Followers doesn’t pull the whole list of an account’s followers, unless you want it to.  If you leave that box unchecked, it pulls the most active followers.  Followers who are already Twitter friendly and looking to be engaged by others.

What can I do with this information? 

You can start following them, too.  This is a great way to reach out to a vast network of future customers.  This is direct marketing in a very personal format.  Each Twitter user is notified when they have a new follower, and we all love that don’t we?  The first thing we do is check them out, see what they are like, and often, we follow them right back.  This is a select and personalized way to deliver your message to users who are most likely to be interested in what you have to offer, based on other accounts that they are following.

Here’s an example of how this powerful marketing tool can work for you:

You have a great new restaurant, your doors are open, but your wait staff is building a replica of the Eiffel Tower out of toothpicks because there aren’t any customers.   Log in to JustUnfollow,  open the Copy Followers tool, type in the Twitter account of another restaurant in your city, and voila! ~There is a list of followers.  Let’s pick just one for now, follow her and see what happens.  Her name is June Cleaver.

By following her on Twitter, you’ve made June feel special and she wants to know more about you and your business.

June is tickled with your personal approach, so she tells her husband about your new restaurant.

June takes a look at your website, checks out your location and your menu, and she’s pretty impressed that you are so savvy in the way you market your new business.  Her husband Ward is intrigued, but skeptical.  He may take some convincing.

Actor portrayals, individual results may vary.

Do you think stuffing a flyer in someone’s mailbox will get you results like that?  No way my friends.  Who to follow and how you communicate with them is up to you.  You can follow entire lists, or be more selective.  You can tweet your latest news to them,  and offer special incentives to just your Twitter followers.  Let them be the first to know what’s on your horizon.  They will feel like your in crowd.  Twitter may seem very “virtual”, but it’s a very “real” way to make a personal connection with your customers.  The possibilities are endless.  You take it from here, and work your magic.  Now, get back on that surfboard and ride that wave!